This means that your ranking for a particular topic could be fantastic if your videos are around niche keywords.Īs AI universal translation services improve, viewers may also be able to consume your work in other languages. Google is developing voice recognition and automatic captioning so that videos will be more easily searchable through text-based algorithms. The greatest proportion of human communication is non-verbal, which can't be communicated in plain text. When people see your face and your smile when they hear your voice, they will make a decision as to whether they like you. If people know you, like you and trust you, they are more likely to buy your book. People are also increasingly used to consuming long-form video on YouTube as more TV shows are available for streaming. If you have a lot of videos on a particular topic, your channel will become a place that people subscribe and return to. In fact, one study reports that one-third of online activity is spent watching video, increasing as social media focuses on video too.
YouTube has over a billion users, and over 500 million hours of video are watched on it every day. YouTube is owned by Google and is either the #1 or #2 search engine on any given day.
Authors marketing amazon video shorts how to#
This is an excerpt from How to Market a Book Third Edition, available now in ebook, print and audiobook formats. You don't need loads of expensive equipment. There are lots of options for using video marketing, and you can even just use your smartphone these days. Many authors seem to think that the only way to use video as an author is to have a book trailer available.īut creating one video, of any kind, is the least effective way to utilize this powerful medium.
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